Puree wine consumers pay the bill for a new wave of hype? ? Puree wine, liquor ? food industry indus
Article by hi joiney
Spirit Industry is very busy lately, year Wine The boom is not over, there are many companies puree the rampant speculation of wine. According to industry observations, puree the current consumption of alcohol group is expanding, not only high-end consumer groups, consumer groups, general acceptance of the magma also expand the wine. So in the end what is magma wine? Why are there puree hot wine? Puree wine must be good wine it? Puree wine is not the wine sector, following years of wine, then another big hoax? This reporter had learned that consumers want to penetrate the layers of fog one. Puree wine, let the speculation of a new wave of consumer pays the bill? Vintage because no standard, testing is difficult, the authenticity of vintage greatly reduced in the eyes of consumers. Compared with the vintage wine puree, speculation is basically exactly the same way, authenticity is also questioned. Moreover, even experts have pointed out: without the blending of the puree and drank the wine is not conducive to health, consumers do not understand business is making money! Market: Hot expensive wine puree Held recently in Chengdu, China in spring 2010, rum, the reporter found that many large companies, such as a winery in Anhui and so hard to sell in the puree wine. Interestingly, these wine puree than branded label, it also often combined with elements of the year. Once the paste liquor these symbols, the head flew added halo, consumers are willing to spend, and to drink the wine pride also appears characteristic of face dinners. Of course, the price will be much higher than ordinary liquor. It is understood that a winery launched a puree wonderful breath products, puree collection, pure puree, puree the top grade, puree and products, elegant puree, puree happy, mellow puree, puree a small wine product line covers the high middle and low price, the price from 100 yuan to several hundred dollars. It is because of the blind pursuit of the consumer, puree wine now Sell Very hot. Sugar at the spring of this year, a wine dealer associations also held in Chengdu, China, to celebrate a liquor license puree breakthrough billion yuan in sales. Another Year puree repeated alcohol-than-expected sales, last year obtained more than 200 million yuan in sales. By the end of March also issued a price adjustment of the wine information, year puree series sales price increase of 5% to 20%. Origin: fake alcohol poisoning legacy of sin? Alcohol Marketing Expert interview iron plow, said puree wine its name implies, is distilled by fermentation, without any blending (blending) process of the original liquor, also called base wine. In general, what we drink wine wine? After all we drink the wine blending, the puree is not really wine. In fact, the real wine, such as Maotai , Wuliangye Are to go through blending, and this is where the bartender?s magical. They will be different batches of wine in different years according to a certain proportion of blending, and after taste, and adjustments, and finally reach their own style of wine needs to become the market by the consumer favorite wines. Iron plow that liquor blending, the original is a very normal, very knowledgeable of the process, not without careful blending wines and wines, but why for a long time, wine prices on the blending process liquor secretive, shy then? Had originally appeared in the history of Chinese liquor Shanxi and Guangdong happened in the only use of adulterated liquor blending industrial alcohol death caused by malignant human injury cases, so consumers hear ?check? the mere mention, then, have declared themselves out of the wine business is never without blending. On this basis, there is the invention of puree wine wine enterprises. Prospects: the industry are not good Puree cocktail party will not vintage, as the market will also be a strong contingent of liquor do? Iron plow that if wineries have a follow-up, it is possible to form a wave, but it will not be vintage general achievement. Because, puree the beginning wine untenable, it is simply a false proposition in itself, is pseudo-science, is the wine enterprises to seize the consumer market weaknesses ignorant speculation, and thus doomed vitality too. Meanwhile, puree wine is good wine does not mean necessarily that this is a mistake consumer comprehension. For example, a number of small workshops to produce inferior wine, if you do not add any blending process, which is puree wine, and liquor Is this puree should be hung high wine brands sold it? Industry stressed that, in fact, the real puree can not drink wine, must reduce the degree. Puree the drink blending with wine, liquor can not lose the original flavor. National winemaker, vice president of Ryden Shuijingfang translation has clearly said that the original wine to drink without blending down on health is a disadvantage because there is a standard liquor, wine in a variety of indicators that only qualified , and only minimal damage to the human body. Industry believes that the last two years, a high degree of resurgence of the trend is clear, especially over the high spirits of 45 degrees is a substantial increase in sales. Some wines, such as Maotai, Wuliangye and other brands of products, the high number of species than the low degree of hot sales. Puree wine may not equate with high alcohol, but a return of high alcohol wines with the magma temperature are closely linked. Of iron plow that consumers have an understanding of the misunderstanding, that is, less high alcohol false, puree the high alcohol degree, so leave a little wine puree. If the wine is really set on high, then the highest degree of alcohol in fact, can reach 90 degrees, then the ethanol blending wine is wine to it? Now, some companies introduced puree wine, and some degree is significantly lower, which magma characteristics of high alcohol wine does not match, a look that is false. Then puree liquor can not be issued for a standard to regulate the industry development? Iron plow that the puree itself should not promote alcohol, should not be recommended to consumers to drink, how could introduce a standard? Therefore, alcohol should not be too much speculation puree, or if flooded, on the liquor industry would be a great harm.
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