Written by Craig Noble, chief content officer at jobsite123.com
everyone is talking about the new green economy. yet what most in the commercial construction industry overlook is that marketing, too, should be part of this conversation.
Construction marketing in the 21st century is about better organization of information and the use of new approaches, namely technology and online resources such as social media. those who accept this fundamental shift can not only save natural resources, time and money, but will also be in a better position to compete well into the future.
??There is an online global phenomenon that is changing the way businesses exchange information,? says Coty Fournier, jobsite123.com CEO. ?the companies that are embracing this new online behavior are completely outpacing their competitors, and those that aren?t or who rely solely on traditional websites may find themselves in a position to be going out of business.?
Construction ?Socialites? Save Massive Amounts of Paper
the popularity of social media as a marketing tool is growing at a rapid pace as more construction business leaders realize that being a part of an online community provides much more visibility than a stand-alone website.
By moving users away from static websites and toward fluid social marketing forums, industry players like jobsite123.com are instantly connecting construction contractors, vendors and suppliers with buyers using fresh, relevant information.
how are they doing this? Through the development of a standardized profiling system that houses information on current qualifications, client performance ratings and industry relationships. this information is then indexed by search engines and instantaneously shared on Google and all other major Internet search engines.
rather than devote marketing resources to the development of paper brochures, direct mailers and fliers, these companies are spreading the word about themselves and their qualifications digitally. What?s more, online communities allow construction companies to participate in pre-qualification activities with one another via the web, saving massive amounts of paperwork.
In addition to online communities, marketing apps developed for smartphones are also taking root in the construction industry as a cost-effective means to grow business.
Designed for construction suppliers with time-sensitive news or offers, the recently-introduced BizApps is a mobile marketing package that allows commercial suppliers to send time-sensitive offers and promotions directly to their customers and prospects via custom smartphone web applications and text message alerts.
More construction business leaders are becoming comfortable with technology every day, particularly when we consider the next generation of decision-makers entering the industry. it makes sense to adapt to this new way of marketing. Not only to be actively engaged in a changing marketplace, but to be smart about the use of resources as well.
Craig Noble is chief content officer for jobsite123. He can be reached at craig@jobsite123.com.?
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Source: http://www.social168.com/going-green-with-social-marketing-green-building.html
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