What is the e-reputation of a business?
Your? e-reputation? represents? the? overview? of? your? brand? presence? on? the? web.? It? covers? your brand?s visibility across the main channels of the Internet, along with social network? feedback? concerning the service or product that you provide.?
What to measure and how to manage your e-reputation?
- A? diverse? range? of? information? makes? it? hard? to? analyze.? Aggregating? the? right? data? for? analysis is key to monitoring your e-reputation. To manage your e-reputation efficiently you? should focus on the following main aspects:
- Search engine results ? monitor the positioning and ranking of your website in search engine? results.? Check? your? media? coverage? and? brand? visibility? across? the? digital media sphere.
- Web analytics ? analyze your link popularity, backlinks to your website, related links, and hierarchy of your website. Structure and optimize your site for better rankings.
- Social? media ? see? what? people? are? saying? about? your? business.? Establish? a strong connection and build positive relationships by interacting with social media users.? Setting up an alert tool for those criteria will help you monitor and detect what is said about your brand, where, and in real time, along with your current e-reputation ranking.?
How important is online reputation for your business?
Recent statistics show that almost 50% of business professionals consider a company?s e-reputation before? initiating? business? contacts? with? that? firm.? Building? a? strong? and? well-known? brand? will? consolidate? your? market? position,? increase? your? brand? visibility? and? let your? brand? work? for? you.? Anything? you? post? online? is? instantly? exposed? to? a? community? of more than? 2? billion people.? Benefit? from? a huge? online? audience by? defining? and? executing your corporate media communication plans.
Conclusion
Polishing up your e-reputation is vital for the success of your business. Building a trusty and visible? brand? will? boost? your? overall? results,? contributing? to? natural? growth? and? to? the creation? of? a? recognizable? service? or? product.? Manage? your? e-reputation? in? terms? of? a positive presence on the web and let it effectively influence your business.
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