When Roku first entered the streaming video market, it was seen as a boon for cord cutters, who could watch streaming content from online distributors like Netflix and Hulu Plus on TV. But lately, it's begun courting app makers from traditional content producers, securing apps for premium networks like HBO and working with pay TV providers like DISH to bring their content over-the-top. With that in mind, Roku has raised a giant new round of funding, led by a couple of impressive strategic investors from the old media world. Roku's closed a $45 million Series E round, including money from News Corp and British Sky Broadcasting, as well as another unnamed strategic investor. Also participating are previous Roku investors Menlo Ventures and Globespan Capital. In addition to the new funds, News Corp chief digital officer Jon Miller has joined the Roku board. Altogether Roku has raised a total of $77 million since being founded in 2008.Source: http://feedproxy.google.com/~r/Techcrunch/~3/UbCXs5wK6V8/
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