The growth of social media networks such as Facebook and Twitter has revolutionized the way entrepreneurs do business. People who engage in these social networks are there not only for the stimulating conversation, but also to make genuine connections with other human beings. Some of these people may be your customers, just waiting to be found by you, the business owner. Once you make that connection with a prospect, you have the opportunity to turn your prospects into real, paying customers.
How to Use Social Media for Business
In order to maximize the time you spend on social media, it is important for business owners like you to understand why people share new content on social media networks such as Facebook. Most people go online because they want to make a personal connection with someone, even if that person is a million miles away. They share parts of their lives with their loved ones using words and pictures or a combination of both, family videos, and other content that show glimpses of their lives to their loved ones living on the other side of the globe.
At the same time, people also go online and visit social media networks and other websites because they need something to help them make their lives easier. Before online shopping sites existed, people used to call a company?s business telephone number to place an order for their favorite products or call to request for certain services. Because of the deluge of products that are now made available online, people tend to look for items on the Internet because it is the most convenient way for them to find and choose their favorite products or brand. Whether they are searching for new shoes, new clothes, a new bike, new gadgets, new information, or help with home or office problems, including personal issues ? these people could be searching for products or services that you provide. They are your potential customers. Connecting with them through social media is one of the best ways to help them find you.
So what should you do next?
Build a Genuine Relationship
Now that you have the attention of potential customers online, the next step for you is to build a genuine relationship. The best way to do that is to create a Facebook page where you can connect with your customers and prospects. Your very own Facebook page allows you to reach out to your customers while building a solid group of followers for your brand, product, or service.
Building a genuine relationship with your customers requires a lot of attention. Make sure that the conversation is two-way. Engage your audience with practical content that they can relate with or use. Of course, people respond more eloquently when they feel that the motivation behind a person trying to connect with them is authentic. There?s no need to be a pushy salesperson online. Building lasting relationships via the Internet also requires a personal touch. Show your human side and give your Facebook page a ?face?, even as you engage with your followers.
Provide Valuable Content
Now that you have your customers? attention, your responsibility to your followers is to provide content that delivers value ? something that solves their problems, helps them deal with issues, and offers genuine and useful tips that they can use in their daily lives. Providing valuable content is not just about posting something on your Facebook page everyday and hoping that people will like it. You need to be in the loop ? know your customers? needs by paying attention to what they are saying and even the things that they are not saying. What captures their interest? What keeps them coming back for more? In a nutshell, you have to understand what your customers are saying so that you can provide for their needs, offer a solution to their problems, make their lives easier, or give them the pleasure that they are seeking using your products and services. Social media networks are simply tools for you to use. The rest is up to you.
About Nancy Perkins
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