The finalists shortlisted for the inaugural 2013 PR and communications industry CommsCon Awards can today be revealed.The work is being judged over a two stage process by a panel of around 20 jurors from PR agencies, internal communications leaders and independent consultants, under the chairmanship of Commonwealth Bank CMO Andy Lark (pictured).
The winners will be announced in Sydney on the evening of March 14th at the CommsCon awards dinner, which follows the CommsCon conference. Details of the conference are available here. Comedian Bob Downe is the master of ceremonies.
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The shortlist:
Most innovative use of social media:
Hamilton Island's Ultimate Instameet - Hamilton Island
SMIDSY - Maurice Blackburn
The Human Brochure - The Works
PwC Value Exchange - Two Social
Who Gives A Crap - Help Get Simon Off The Loo Naked Communications
B2C campaign:
M.J.Bale - Grazed On Greatness Eleven PR
Hamilton Island's Ultimate Instameet - Hamilton Island
LEGO Festival of Play - One Green Bean
Virgin Mobile: Fair Go Bro - One Green Bean
ghd air launch - Stellar* Concepts
Perisher resort - Winter 2012 Magnum PR
B2B campaign:
Shaping the workplace of the future - CallidusPR
Good health is good for business - icon.pr
GE Capital Mid-Market Insights Campaign -? n2n communications
Unilever Good Fork Week - Professional Public Relations
PwC Value Exchange - Two Social
B2C launch / event
The launch of Need For Speed Most Wanted - Frank PR
Arnott's - Truly, Madly Tim Tam Orchard - Mango Communications
Weight Watchers Innovation - One Green Bean
Bulleit Whiskey Speak Easy Series - One Green Bean
B2B launch / event
beautydirectory 2012 Star Awards - beautydirectory
National Telework Week - Professional Public Relations
Best campaign by small team or agency
Victor - A Pig's Tale - BLACK Communications
Landcare for Singles - Landcare Australia
Harry's Ice Cream Co. - Porter Novelli
The Australian Ballet 50th Anniversary - The Australian Ballet
ASCA - Blue Knot Day - Launch Management Group
Best reporting and use of measurement
GSK - Maxus
Targeted media analysis for Suncorp PI-? The Mediaverse
ASCA - Blue Knot Day - Launch Management Group
How we showed Evocities was worth $48 million - SenateSHJ
Havaianas 2013 Australia Day Thong Challenge - Klick Communication
Best use of research and insights
Spirit of Tasmania - Maxus
GE Capital Mid-Market Insights Campaign - n2n communications
Weight Watchers: Plate of our Nation - One Green Bean
A Snapshot of Australia's Digital Future to 2050 - Text100
Corporate social responsibility
Embedding mental health on the corporate agenda CallidusPR
NAB Schools First Javelin Australia
RUOK?Day Liquid Ideas
Facebook Australia Be Bold Stop Bullying campaign n2n communications
Government Relations campaign
Restoring shareholders rights to vote on executive remuneration - CallidusPR
Respect the Risk - Essential Media Communications
Australians Deserve To Age Well - Essential Media Communications
Road to Respect - icon.pr
Atlas Point Department Store for Bunbury - Riley Mathewson Public Relations
Internal Communications / change management
AG&P Re-branding Project and Employee Communication program - Burson-Marsteller
Eastenwell - engaging a geographically dispersed workforce - P4 Group
The Dumb Things Election - NAB Wealth
Transformation of OPSM super brand - Sefiani Communications Group
Investor / Community Relations campaign
Osprey Medical IPO - Buchan Consulting
Every Australian Counts: The campaign for the National Disability Insurance Scheme - Essential Media Communications
FESTofALL - Porter Novelli
Who Gives A Crap - Help Get Simon Off The Loo - Naked Communications
Issues / crisis management
McDonald's Gets Grilled - Mango Communications
Patton's Big Gun - Cole Lawson Communications
PR Leader of the year
Marguerite Julian - director, Stellar Concepts
Rob Lowe - managing director, Eleven PR
Gabriel McDowell - managing director, Res Publica
Elly Hargreaves - managing director, Mango Melbourne
Louise Pogmore - head of PR, The Hallway
Emerging PR professional
Amy Bradshaw -account manager, Hill+Knowlton Strategies
Tara Brooks - senior account manager, Mango Communications
Mandy Griffiths - account manager & social media strategist, Porter Novelli
Sophie Harley account director, PR Edge
Patrick MacDonald - senior account executive, Cole Lawson Communications
Shortlisted companies will be contacted later today with information on how to book tables via a discount for finalists.
Tickets to the conference and awards are still available.
Source: http://www.campaignbrief.com/2013/03/finalists-revealed-for-inaugur.html
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