?Update: We've added HTC's first teaser trailer for this ad campaign after the break.
The HTC One series launches in Europe next week, and HTC's pulling out all the stops in the marketing effort for its new smartphones -- the One X, One S and One V. The new marketing strategy, dubbed "As Recommended By", sees HTC bringing fans and enthusiasts on-board to showcase leading features of their new phones.
The first commercial for the One X features amateur photographers Nick Jojola and Tony Mac, and challenges them to shoot what HTC describes as the "world's first freefall fashion shoot" using the phone. The results will be unveiled when the ad launches next Wednesday, April 4, but for the moment HTC's released a few photos showing how the whole thing went down.
As you'll recall from MWC, the One X's 8MP ImageSense camera is a widely-hyped feature, which aims to deliver much-improved image quality and faster capture speeds thanks to a dedicated image chip and RAW format support.
We've got a couple more pictures of HTC's skydiving antics, along with today's presser, after the break.
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